{"product_id":"넛지-파이널-에디션-복잡한-세상에서-똑똑한-선택을","title":"Nudge: The Final Edition - The Power to Guide Smart Choices in a Complex World","description":"Description\n\nBook Introduction\n\nFrom overcoming climate change and COVID-19 to designing sludge-reduction strategies and retirement plans, this is the definitive final edition of Nudge, the global million-seller that transformed the 21st century.\n\nThirteen years after it first sparked a worldwide 'nudge' phenomenon, the global million-seller Nudge returns in an even more powerful, updated form: Nudge: The Final Edition. First published in the US in 2008, Nudge completely overturned our understanding of human behavior and decision-making, earning the trust of millions of readers and a Nobel Prize in Economic Sciences along the way. Now this landmark work of economics returns, armed with even more powerful choice-architecture ideas and the latest real-world examples.\n\nAs the authors state in the preface, \"We have thrown out the old and replaced it with the new.\" Richard Thaler and Cass Sunstein rewrote roughly half the book to reflect how dramatically the world has changed over the past thirteen years. This Final Edition guides readers through an even more expansive world of nudges, drawing on timely, up-to-date examples—from the COVID-19 pandemic, which vividly demonstrated the power of social nudges, to climate change, now an urgent global priority.\n\nThe book introduces newly emerged choice-architecture concepts such as sludge, curation, smart disclosure, and personalized defaults, and takes an even sharper look at topics closely tied to everyday personal decision-making, such as saving, insurance, and loans. It also revisits how nudges have been applied in public policy design—covering retirement plans, health insurance, and organ donation—while reflecting on their effectiveness and considering the future of nudging.\n\nNobel laureate Daniel Kahneman praised this long-awaited final edition, saying, \"If Nudge changed the world, Nudge: The Final Edition is nothing short of amazing!\" Fresh, modern, and evolved to match a changing era, Nudge: The Final Edition will once again completely transform how we see human behavior and the world around us.\n\nYou can preview a portion of this book.\n\nTable of Contents\n\nPreface to the Final Edition: On Nudge: The Final Edition\nIntroduction to the Original Edition: Nudges Shape Every Choice You Make\n\nPart 1 | Humans and Econs: We Are Both Geniuses and Fools\n\nChapter 1. Biases and Blunders\n- Rules of Thumb: Useful but Systematically Biased\n- Optimism and Overconfidence: How Humans Are Unrealistically Optimistic\n- Gains and Losses: The Powerful Desire to Hold On to What We Have\n- Status Quo Bias: Whatever, It's Fine!\n- Framing: How the Way Things Are Presented Shapes Judgment\n- How We Think: The Automatic System and the Reflective System\n- So, What Now?\n\nChapter 2. Resisting Temptation\n- Self-Control Strategies: The Planner vs. the Doer\n- Mental Accounting: Mobilizing Our \"Inner Control System\"\n\nChapter 3. Following the Herd\n- Doing What Others Do\n- Cultural Change, Political Change, and Unpredictability\n- What People Want You to Do\n- Pluralistic Ignorance: Tradition, Convention, and Nudges\n- New Social Norms as Powerful Nudges\n\nChapter 4. When You Need a Nudge\n- How to Design the Best Choices\n- Can Markets Solve the Problem of Choice?\n\nChapter 5. The World of Choice Architecture\n- Defaults and the Path of Least Resistance\n- Expect Error\n- Give Feedback\n- Understanding Mapping: From Choices to Welfare\n- Structuring Complex Choices\n- Choice Architecture Systems and Incentives\n- When to Take a Break\n\nChapter 6. Wait, There's More\n- Curation: Choice Architecture That the Vulnerable Need Most\n- Making It Fun\n\nPart 2 | The Choice Architect's Toolkit: What Leads to the Best Choices\n\nChapter 7. Smart Disclosure\n- Standardized Units and Smart Choices\n- Smart Disclosure Using the Latest Technology\n- Making the Most of Your Own Data So Machines Can Read It\n\nChapter 8. #Sludge\n- The Things That Make Us Uncomfortable\n- Hidden Attributes\n- We Have Far Too Many Pointless Procedures\n- Sludge in the College Admissions Process\n- Sludge Created and Eliminated by Government\n- Sludge at the Airport\n- Sludge in the Online World\n- Taxes, Taxes, Taxes\n- Reducing Sludge, One Step at a Time\n\nChapter 9. Nudges That Increase Savings\n- Are We Saving Enough Money?\n- How to Nudge People Into Retirement Plans\n- Designing \"Save More for Tomorrow\"\n- Defaults for Investment Options\n- A Model Case: The UK's NEST...","brand":"IBOOKPARK","offers":[{"title":"Default Title","offer_id":49624131207396,"sku":"9788901260679","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9788\/6692\/files\/EB_84_9B_EC_A7_80.jpg?v=1786424299","url":"https:\/\/ibookpark.com\/en\/products\/%eb%84%9b%ec%a7%80-%ed%8c%8c%ec%9d%b4%eb%84%90-%ec%97%90%eb%94%94%ec%85%98-%eb%b3%b5%ec%9e%a1%ed%95%9c-%ec%84%b8%ec%83%81%ec%97%90%ec%84%9c-%eb%98%91%eb%98%91%ed%95%9c-%ec%84%a0%ed%83%9d%ec%9d%84","provider":"IBOOKPARK","version":"1.0","type":"link"}