{"product_id":"당신이-무언가에-끌리는-이유","title":"The Reason You Are Drawn to Something","description":"Description\n\nPreface | The Wellspring of My Stories: Others, Curiosity, and Life\n\nPart 1: Mavericks, Pioneers, and Other Minor Geniuses\n01 True Colors | The Hidden Postwar History of America as Seen Through Hair Dye\n02 What the Dog Saw | The Gestures of a Master Who Captivates Dogs\n03 The Ketchup Conundrum | Why Are There Dozens of Mustards but Only One Ketchup?\n04 Blowing Up | How Nassim Taleb Turned the Inevitability of Disaster into an Investment Strategy\n05 The Kitchen King | Ron Popeil Conquers the American Kitchen\n06 John Rock's Error | What Even the Inventor of the Pill Didn't Know About Women's Bodies\n\nPart 2: Theories, Predictions, and Diagnoses\n01 Open Secrets | Enron, Espionage, and the Dangers of Too Much Information\n02 Million-Dollar Murray | Solving the Problem of Homelessness\n03 The Picture Problem | Mammography, Aerial Photography, and the Limits of Looking\n04 Something Borrowed | The Harsh Price of a Plagiarism Charge\n05 Connecting the Dots | The Paradox of Intelligence Reform\n06 The Art of Failure | The Difference Between Choking and Panicking\n07 Blowup | Another Truth Behind the Challenger Disaster\n\nPart 3: Personality, Character, and Intelligence\n01 Late Bloomers | Is Precocity a Prerequisite for Genius?\n02 Most Likely to Succeed | What Is He Really Good At?\n03 Dangerous Minds | Does Criminal Profiling Actually Work?\n04 The Talent Myth | How Smart People Became Overvalued\n05 The New-Boy Network | What Is the True Value of a Job Interview?\n06 In Defense of Pit Bulls | The Trap of Generalizing Missed by Breed-Ban Laws\n\nInside the Book\n\nI wrote that essay after the plane crash that killed John F. Kennedy Jr. in July 1999. As a novice pilot, he became disoriented in bad weather and crashed. To understand that accident, I flew with a professional pilot in the same type of aircraft, through bad weather, experiencing a steep dive myself. It wasn't a pointless exercise—it was something I had to do. Only then could I truly understand what it means for a plane to crash. Simply knowing the sequence of events wasn't enough. (pp. 10–11)\n\nThe secret to finding ideas is believing that everyone and everything has a story only they can tell. It's called a \"secret,\" but in reality, holding on to that belief is very difficult. We instinctively assume that the people, objects, and events around us are not interesting. That's why we flip through ten TV channels before finally stopping on the eleventh. At the bookstore, we thumb through a dozen novels before finally choosing just one. We filter, we rank, we judge. This is, in fact, natural behavior—there is simply too much in the world. (p. 13)\n\nFrick explained, \"Immigrants worried about looking shabby, so many of them made their own clothes to imitate the latest fashions—fitting themselves into the image of Americans. That's when phrases like 'clothes make the man' and 'first impressions matter' came about.\" In the end, the question \"Does she or doesn't she?\" is one that arises in an age when we can no longer tell not just someone's natural hair color, but their true self. What this slogan really means isn't \"Does she dye it or not?\" but simply \"Is she or isn't she?\"—in other words, \"Is she a housewife or not?\" (pp. 25–26)\n\nWhy did the Veg-O-Matic sell like hotcakes? First, consumers wanted a product that made it easier to cut vegetables. Beyond that, the Veg-O-Matic perfectly united the medium (television) with the message (the product). In truth, it was an extremely simple product: you placed a potato on the mold and pressed down, and it was ready to be made into fries. There were no buttons to push, no hidden complicated mechanisms. A two-minute demonstration was enough to dispel any fear of an unfamiliar new product. And simply pointing a camera at a vegetable being sliced was enough to instantly capture viewers' attention. In the end, television turned products into stars more effectively than even the best salesman ever could. (p. 135)\n\nWhen you can't solve a puzzle, it's usually easy to find out who's responsible—the person hiding the information. But when you can't solve a mystery, the cause...","brand":"IBOOKPARK","offers":[{"title":"Default Title","offer_id":49623683891428,"sku":"1333669838","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9788\/6692\/files\/x9788934990796.jpg?v=1786421246","url":"https:\/\/ibookpark.com\/en\/products\/%eb%8b%b9%ec%8b%a0%ec%9d%b4-%eb%ac%b4%ec%96%b8%ea%b0%80%ec%97%90-%eb%81%8c%eb%a6%ac%eb%8a%94-%ec%9d%b4%ec%9c%a0","provider":"IBOOKPARK","version":"1.0","type":"link"}