{"product_id":"손자병법-이겨놓고-싸우는-인생의-지혜","title":"The Art of War: The Wisdom of Winning Before the Battle","description":"Description\n\n★ The life-changing book chosen by Bill Gates, Elon Musk, and Masayoshi Son\n\nMore important than winning every time is having a foundation strong enough to rise again after you fall.\n\nWe all stand in the middle of life's battlefield. We fail exams, stumble in interviews, watch trusted relationships break apart, and lose money in investments — moments when the very foundation of our lives seems to shake. In these moments, we come to realize a deep truth: a single victory guarantees nothing, and what truly matters is not winning every battle, but building a foundation strong enough to withstand defeat and rise again.\n\nThis is precisely the truth captured in Sun Tzu's principle of 'baekjeon buldae' (百戰不殆) — remaining unshaken even after a hundred battles. Many mistake Sun Tzu for a master of winning at all costs, but he never claimed that winning every fight was the ultimate goal. What he truly emphasized was standing on ground so secure that even a hundred battles could never put you in danger.\n\nSun Tzu did not chase victory for its own sake. His cool, clear teaching was: 'Win the battle before you fight it.' Rushing into a fight hoping to win is gambling — but preparing the conditions for victory beforehand is strategy. In today's competitive world, this teaching carries even greater weight. Success built too quickly collapses easily, and companies chasing only short-term results rarely last. The true victor is the one who avoids unnecessary battles altogether and wins without ever having to fight. The Art of War is not merely a treatise on warfare — it is a philosophy for enduring life itself.\n\n97 Stories Bringing the 'Undefeatable' Strategy to Life\n\nThe heart of The Art of War lies exactly here. Sun Tzu does not simply ask 'How do I win?' He asks, 'How do I build a lasting foundation rather than chase a fleeting achievement?' That is why he speaks not of 'baekjeonbaekseung' (百戰百勝) — winning a hundred battles out of a hundred — but of 'baekjeon buldae' (百戰不殆): remaining unshaken through a hundred battles. Rather than rushing into conflict hoping for victory, one must first understand the opponent, address one's own weaknesses, and secure the conditions for victory before ever making a move.\n\nThough written 2,500 years ago, Sun Tzu's insights remain remarkably relevant to politics, economics, business, and human relationships today. In just 13 chapters — roughly 6,000 characters, the equivalent of five pages of A4 paper — he distills the entirety of warfare: predicting victory and defeat, reading terrain and seizing the initiative, managing command structures and troop morale, and even the use of spies and psychological warfare. At its core, this is no different from analyzing human behavior, psychology, and organizational leadership today.\n\nFrom a Classic You Read to a Classic You Experience\n\nHyundae Jisung Classics presents The Art of War not as a plain translation, but as a storytelling-driven interpretation. It preserves the weighty resonance of the original classic while shaping it into a practical strategy guide that modern readers can enjoy and apply immediately to everyday life.\n\nMost notably, Sun Tzu's teachings are unpacked through 97 stories drawn from history — lessons in emotional control drawn from Xiang Yu's tragic downfall, insights on using talent wisely drawn from Liu Bang's rise to success, and lessons in situational judgment drawn from Zhuge Liang's strategies. Through these engaging narratives, the abstract concepts of the classic become practical, concrete guidance for real life. The book also includes 47 images — from battle illustrations and ancient landscape paintings to scenes of modern China — vividly capturing the historical backdrop and the traces left by the figures of that era.\n\nAnother distinguishing feature is its scope. The book connects Laozi's philosophy with Sun Tzu's strategy, offers essays reading the text through the lens of business and investment philosophy, and even includes the later strategic classic, the Thirty-Six Stratagems. This transforms the book from something simply read into a life strategy notebook you can open and apply at any time.\n\nCareful comparison with the original text, detailed annotations, and thorough commentary make the book approachable for first-time readers while offering added depth for longtime fans of the classic. Rigorous interpretations that stay true to Sun Tzu's original meaning are footnoted, the original Chinese text is presented alongside its Korean pronunciation, and Chinese characters with special significance are explained separately. Numbered markers also allow readers to easily cross-reference the Korean translation with the corresponding original text.\n\nThe reason world leaders continue to seek guidance from a strategist who lived 2,500 years ago is simple: this book isn't really about 'how to win.' It's about 'how never to fall.'","brand":"IBOOKPARK","offers":[{"title":"Default Title","offer_id":49624376967396,"sku":"01232026997","price":15.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9788\/6692\/files\/9791139728002.jpg?v=1786426895","url":"https:\/\/ibookpark.com\/en\/products\/%ec%86%90%ec%9e%90%eb%b3%91%eb%b2%95-%ec%9d%b4%ea%b2%a8%eb%86%93%ea%b3%a0-%ec%8b%b8%ec%9a%b0%eb%8a%94-%ec%9d%b8%ec%83%9d%ec%9d%98-%ec%a7%80%ed%98%9c","provider":"IBOOKPARK","version":"1.0","type":"link"}