Name: Nudge: Final Edition The power of making smart choices in a complex world
SKU: 9788901260679
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Description

book introduction

From overcoming climate change and COVID-19 to sludge and pension plan design,
The complete edition of 『Nudge』, a global million-seller that completely changed the 21st century.

The global million-seller 『Nudge』, which sparked the 'Nudge' craze around the world, has been reborn as a more powerful final edition 『Nudge: The Final Edition』 13 years after its publication. 『Nudge』, the best economics classic of this century, which has been proven by the choice of 2008 million readers and the Nobel Prize in Economics, completely overturning the perspective on human behavior and choices since it was first published in the United States in 200, presents more powerful choice design ideas and the latest examples. He came to readers armed with . As stated in the preface, “We discarded the old and filled in with the new,” the two authors, Richard Thaler and Cass Sunstein, completely rewrote about half of the content to reflect a world that had changed significantly over the past 13 years.

This final edition guides readers to the expanded world of nudge, covering the latest cases that reflect the times, such as the COVID-19 pandemic, which vividly demonstrated social nudge, and climate change, which has become an urgent issue in the international community. It also introduces newly emerging choice design ideas such as sludge, curation, smart disclosure, and customized default settings, and also delves more sharply into topics that are closely related to individual decision-making in real life, such as savings, insurance, and loans. In addition, we look back on the nudges and their effects applied in designing public policies such as retirement pensions, medical insurance, and organ donation, and consider future nudges.

Daniel Kahneman, Nobel Prize winner in economics, praised this final edition, which came after 13 years, saying, “If 『Nudge』 changed the world, 『Nudge: Final Edition』 is truly amazing!” 『Nudge: Final Edition』, which has evolved into a fresh and modern way to keep pace with the changing times, will once again completely change our perspective on humans and the world.

You can preview some of the contents of the book. Preview

Preface to the final edition_ Submitted to 『Nudge: Final Edition』
First edition intro_ Nudge determines all your actions

Part 1 | Humans and Econs_ We are geniuses and fools at the same time

1 page. Bias and Mistakes
Guessing: Useful, but Systematically Biased
Optimism and Overconfidence: How Humans Become Unrealistically Optimistic
Gain and Loss: A strong desire not to let go of what is in hand.
Status Quo Bias: Whatever!
Framing: How does a structured framework influence judgment?
Ways of thinking: automatic and deliberative systems
So, then how?

Chapter 2. resist temptation
Self-control strategies: Planning self vs. acting self.
Psychological Accounting: Mobilizing Your ‘Inner Control System’

Chapter 3. Humans move in groups
follow what others do
Cultural change, political change, and unpredictability
What people want you to do
Pluralistic Ignorance: Traditions, Practices and Nudges
New social norms act as powerful nudges

Chapter 4. The moment you need a nudge
How to design the best choice
Can the market solve the problem of choice?

Chapter 5. world of choice design
Default settings and path of least resistance
Expect errors
Give feedback
Understanding the Mapping: From Choice to Welfare
Structuring Complex Choices
Choice Design System and Incentives
When to take a break

Chapter 6. Wait, there's more.
Curation: Designing more necessary choices for the underprivileged
make it fun

Part 2 | Tools of the Choice Designer - What leads to the optimal choice?

Chapter 7. smart disclosure
Standardized units and smart choices
Smart disclosure using the latest technology
so that machines can read it
Make the most of your information

Chapter 8. #sludge
Things that make us uncomfortable
Hidden Attributes
We have too many useless procedures.
Sludge in the college entrance exam process
Sludge created or removed by the government
sludge at the airport
Sludge in the online world
tax, tax, tax
Reduce sludge one step at a time

Chapter 9. Nudges to increase savings
Are we saving enough money?
How to nudge people into signing up for a pension
Designed to ‘save more for the future’
Preferences for investment options
Best practice: the UK’s ‘Nest Pension’

Part 3 | Money_ Nudge makes us rich

Chapter 10. Will nudges last forever?
Default Funds and Swedes’ Choice
Do active choosers make good choices?
Is it a sweet dream or a terrible nightmare?
How long will the nudge effect last?
What the Swedish example tells us

Chapter 11. Borrow more money today: mortgages and credit cards
Mortgage loans become overly complicated
When it comes to credit cards, ‘how to use’ is important anyway.

Chapter 12. Don't Risk Your Life on Little Things: Insurance
Create ‘my own account’
How to choose the most advantageous insurance plan
Deductible avoidance and optimal medical insurance

Part 4 | Society_How to create a better world

Chapter 13. Organ Donation: The Illusion of a Default Solution
Realities surrounding organ donation
Routine extraction: all rights belong to the government
Presumptive Consent: Can It Be a Real Choice?
Explicit consent: Between inertia and true feelings
Guided Choice: Alternatives to Nudges to Increase Organ Donation Rates
Forced Choice: When Commands and Nudges Meet
Israel's Incentive Policy
Presumed consent saves lives?
To achieve your true goal

Chapter 14. Saving the Earth in the Face of Climate Change
perfect storm
Encourage cooperation
better incentives
paradox of energy
Feedback and Information
Disclosing greenhouse gas emissions
automatic and eco-friendly
Norms and Transparency

Part 5 | Grievance handling_ Criticism and refutation of nudges

Chapter 15 Some things about nudge
slippery slope
Freedom and active choice
Teach, not nudge?
Are nudges a trick?
Principles of Limit Setting and Disclosure
Between orders, prohibitions, and nudges
For a world where the word ‘good nudge’ comes true

Acknowledgments
references
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