Description Book Introduction From overcoming climate change and COVID-19 to designing sludge-reduction strategies and retirement plans, this is the definitive final edition of Nudge, the global million-seller that transformed the 21st century. Thirteen years after it first sparked a worldwide 'nudge' phenomenon, the global million-seller Nudge returns in an even more powerful, updated form: Nudge: The Final Edition. First published in the US in 2008, Nudge completely overturned our understanding of human behavior and decision-making, earning the trust of millions of readers and a Nobel Prize in Economic Sciences along the way. Now this landmark work of economics returns, armed with even more powerful choice-architecture ideas and the latest real-world examples. As the authors state in the preface, "We have thrown out the old and replaced it with the new." Richard Thaler and Cass Sunstein rewrote roughly half the book to reflect how dramatically the world has changed over the past thirteen years. This Final Edition guides readers through an even more expansive world of nudges, drawing on timely, up-to-date examples—from the COVID-19 pandemic, which vividly demonstrated the power of social nudges, to climate change, now an urgent global priority. The book introduces newly emerged choice-architecture concepts such as sludge, curation, smart disclosure, and personalized defaults, and takes an even sharper look at topics closely tied to everyday personal decision-making, such as saving, insurance, and loans. It also revisits how nudges have been applied in public policy design—covering retirement plans, health insurance, and organ donation—while reflecting on their effectiveness and considering the future of nudging. Nobel laureate Daniel Kahneman praised this long-awaited final edition, saying, "If Nudge changed the world, Nudge: The Final Edition is nothing short of amazing!" Fresh, modern, and evolved to match a changing era, Nudge: The Final Edition will once again completely transform how we see human behavior and the world around us. You can preview a portion of this book. Table of Contents Preface to the Final Edition: On Nudge: The Final Edition Introduction to the Original Edition: Nudges Shape Every Choice You Make Part 1 | Humans and Econs: We Are Both Geniuses and Fools Chapter 1. Biases and Blunders - Rules of Thumb: Useful but Systematically Biased - Optimism and Overconfidence: How Humans Are Unrealistically Optimistic - Gains and Losses: The Powerful Desire to Hold On to What We Have - Status Quo Bias: Whatever, It's Fine! - Framing: How the Way Things Are Presented Shapes Judgment - How We Think: The Automatic System and the Reflective System - So, What Now? Chapter 2. Resisting Temptation - Self-Control Strategies: The Planner vs. the Doer - Mental Accounting: Mobilizing Our "Inner Control System" Chapter 3. Following the Herd - Doing What Others Do - Cultural Change, Political Change, and Unpredictability - What People Want You to Do - Pluralistic Ignorance: Tradition, Convention, and Nudges - New Social Norms as Powerful Nudges Chapter 4. When You Need a Nudge - How to Design the Best Choices - Can Markets Solve the Problem of Choice? Chapter 5. The World of Choice Architecture - Defaults and the Path of Least Resistance - Expect Error - Give Feedback - Understanding Mapping: From Choices to Welfare - Structuring Complex Choices - Choice Architecture Systems and Incentives - When to Take a Break Chapter 6. Wait, There's More - Curation: Choice Architecture That the Vulnerable Need Most - Making It Fun Part 2 | The Choice Architect's Toolkit: What Leads to the Best Choices Chapter 7. Smart Disclosure - Standardized Units and Smart Choices - Smart Disclosure Using the Latest Technology - Making the Most of Your Own Data So Machines Can Read It Chapter 8. #Sludge - The Things That Make Us Uncomfortable - Hidden Attributes - We Have Far Too Many Pointless Procedures - Sludge in the College Admissions Process - Sludge Created and Eliminated by Government - Sludge at the Airport - Sludge in the Online World - Taxes, Taxes, Taxes - Reducing Sludge, One Step at a Time Chapter 9. Nudges That Increase Savings - Are We Saving Enough Money? - How to Nudge People Into Retirement Plans - Designing "Save More for Tomorrow" - Defaults for Investment Options - A Model Case: The UK's NEST...