Description Why We Should Read Dale Carnegie Today Every year, more than 60,000 books are published, amounting to over 70 million copies newly printed. Within the self-development genre alone, hundreds if not thousands of new titles appear each year. So why does Dale Carnegie's How to Win Friends and Influence People continue to be beloved by so many, even amid this flood of new releases? Why has it become a classic praised by leaders around the world? And why should we read a book that is nearly 100 years old today? First, How to Win Friends and Influence People is a true classic that transcends time. Research on human relationships, workplace life, and organizational culture continues to this day, and over the past century such research has become increasingly scientific and sophisticated. This means that being "classic" doesn't automatically make a book good—insights that once seemed wise may later be proven flawed through rigorous study. But this is not the case with Carnegie's book. It captures insights about human relationships that align remarkably well with what modern psychology and management studies teach us today. While reading, you may naturally recall well-known contemporary works like Influence, Give and Take, The Price of Incivility, Grit, and The Power of Habit. You might even find yourself marveling, "How did he arrive at these insights nearly 100 years ago?" This is precisely why it remains a true classic—still valid and worth reading even a century later. Second, the book is filled with rich examples and concrete, actionable advice. Readers want methods they can put into practice right away, along with relatable examples that deepen understanding. How to Win Friends and Influence People delivers exactly that. The author himself admits he didn't write this book alone—he developed it alongside his students, drawing from real struggles they faced in daily life and the solutions they found together. In fact, he is said to have consulted with as many as 150,000 ordinary people. This book is essentially the result of a massive inductive study drawing on 50,000 real-life experiences. As a result, it offers content that is more intuitive and practical than perhaps any other book on human relationships. Even today, it's full of advice you can genuinely use. For example, its guidance on "how to write a good letter" feels especially relevant now, in an age when we write emails all the time. No other book explains, as clearly and thoughtfully as this one, how to apply insights about human relationships to real life. Third, the book embodies the essence of American culture. The American history magazine American Heritage named How to Win Friends and Influence People one of the ten books that most shaped American culture and character. Indeed, the book is filled with the distinctly American pioneering spirit and Puritan sensibility, further enriched by the pragmatism that intensified throughout the 20th century. It offers readers a uniquely intimate window into the American mindset. To faithfully convey this atmosphere, Sangsang Square's edition of How to Win Friends and Influence People was translated as closely to the original text as possible. This includes content often omitted in other editions—such as passages recommending books or courses—all of which have been fully preserved. Sharp-eyed readers may notice that Dale Carnegie wasn't just brilliant at human relationships, but also a marketing genius in his own right. Additionally, this edition was released alongside an English-language version, offering readers the added opportunity to study English. More than just a guide to personal growth, How to Win Friends and Influence People is a book that captures an entire era and culture. Of course, given that nearly a century has passed, readers may not be able to apply every piece of advice literally as written today. We trust that readers will approach the book with a healthy, critical perspective in this regard. Even so, as long as the essence of human relationships—winning the hearts of others—remains unchanged, this book will continue to be cherished as a timeless classic and masterpiece, even a hundred years from now. The Dignity of a Classic