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Dual Brain
Publisher:Kim Young Sa
|
SKU: 07182025988
- ISBN: 9791194368175
- Genre: Self-Development
- Age: General
- Contents: 140*210mm / 308 pages
- Shipping: Free shipping within the U.S. on orders of 2 or more books
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$32.00
Regular price
$42.00
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Description

★ New York Times Bestseller
Will my job disappear because of AI?
How can I effectively utilize AI?
The best book that provides clear answers to all questions about AI!
In 2024, generative AI has begun to be widely commercialized, bringing tremendous shock to the world. In 2025, the U.S. government announced plans to invest 720 trillion won in the AI sector, while China's DeepMind was released, marking the beginning of a global AI development war. We are now caught in a massive historical flow mixed with anticipation, confusion, excitement, fear, and hope.
is a book that provides essential knowledge and insights needed in this time. It analyzes what to pay attention to in this era of upheaval and how to prepare for it from a very high-level perspective, while also using easy-to-understand metaphors and interesting examples to make it accessible to readers. I strongly recommend it as the best book for preparing for the AI era, both as a cultural and practical guide.
For example, this book provides clear answers to the most frequently asked questions about AI. Perhaps the most mentioned concern triggered by AI is the 'job issue.' "What will happen to my job in the future?" Many people have felt this sense of crisis while using AI. To answer this question, one must have expertise in AI as well as a deep understanding of economics, industry, and education.
The author of, Lee Sun Molik, is a professor at the Wharton School of Business at the University of Pennsylvania. He specializes in business and education, not AI or computer science. Nevertheless, he has been recognized as one of the 'most influential figures in the field of artificial intelligence' by Time. There is likely no one else with such a fusion of expertise in AI.
The author states that while there will be significant changes in 'work' due to AI, there will be little change in 'jobs.' As a business school professor, he distinguishes the realm of jobs into 'work' and 'systems,' deeply analyzing the impact of AI on each area. He convincingly presents feasible scenarios by integrating the characteristics and limitations of generative AI, providing us with crucial insights. As a result, he predicts that while there will be many changes in work in the short term, there will be almost no change in employment itself.
Additionally, he suggests how to properly utilize AI in work, specifically through the concepts of 'Centaur' and 'Cyborg.' Centaur refers to a division of labor system that clearly distinguishes between what I do and what AI does, while Cyborg means working collaboratively with AI as if we are one body. He analyzes how these methods can be implemented and what to pay attention to in order to achieve better results, providing a very practical perspective on AI.
In short, this book is a must-read for everyone entering the AI era. Moreover, its level and content are highly professional yet easy to read. Having read various books on AI, I have not found any that provide clearer insights than this one.
If you want to gain professional knowledge, long-term insights, and practical know-how to prepare for the AI era, I urge you to stop what you are doing right now and read this book. After reading it, let's restart our work with AI. You will discover a version of yourself that performs better than before, and you will conclude that there is no turning back. Then you will have truly become part of the AI generation. This book will serve as an excellent guide on that path.
Will my job disappear because of AI?
How can I effectively utilize AI?
The best book that provides clear answers to all questions about AI!
In 2024, generative AI has begun to be widely commercialized, bringing tremendous shock to the world. In 2025, the U.S. government announced plans to invest 720 trillion won in the AI sector, while China's DeepMind was released, marking the beginning of a global AI development war. We are now caught in a massive historical flow mixed with anticipation, confusion, excitement, fear, and hope.
For example, this book provides clear answers to the most frequently asked questions about AI. Perhaps the most mentioned concern triggered by AI is the 'job issue.' "What will happen to my job in the future?" Many people have felt this sense of crisis while using AI. To answer this question, one must have expertise in AI as well as a deep understanding of economics, industry, and education.
The author of
The author states that while there will be significant changes in 'work' due to AI, there will be little change in 'jobs.' As a business school professor, he distinguishes the realm of jobs into 'work' and 'systems,' deeply analyzing the impact of AI on each area. He convincingly presents feasible scenarios by integrating the characteristics and limitations of generative AI, providing us with crucial insights. As a result, he predicts that while there will be many changes in work in the short term, there will be almost no change in employment itself.
Additionally, he suggests how to properly utilize AI in work, specifically through the concepts of 'Centaur' and 'Cyborg.' Centaur refers to a division of labor system that clearly distinguishes between what I do and what AI does, while Cyborg means working collaboratively with AI as if we are one body. He analyzes how these methods can be implemented and what to pay attention to in order to achieve better results, providing a very practical perspective on AI.
In short, this book is a must-read for everyone entering the AI era. Moreover, its level and content are highly professional yet easy to read. Having read various books on AI, I have not found any that provide clearer insights than this one.
If you want to gain professional knowledge, long-term insights, and practical know-how to prepare for the AI era, I urge you to stop what you are doing right now and read this book. After reading it, let's restart our work with AI. You will discover a version of yourself that performs better than before, and you will conclude that there is no turning back. Then you will have truly become part of the AI generation. This book will serve as an excellent guide on that path.
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