Description: The Power, Market, Fandom, and Worldview of 'AI Sapiens,' Who Are Setting the Standard for a New Civilization Since the ChatGPT craze swept the world in 2023, AI has been pulling in global capital and talent like a black hole. Leading companies such as OpenAI, Microsoft, Nvidia, Google, Meta, Tesla, and Apple have all thrown themselves into the AI race. Professor Choi Jae-boong, Vice President of Sungkyunkwan University, who accurately predicted a world overturned by smartphones in his 2019 bestseller Phono Sapiens, returns after five years with his latest masterpiece, AI Sapiens. This book meticulously captures how Phono Sapiens—having evolved further through the COVID-19 pandemic—are now equipped with the unprecedented new weapon of AI, and are setting the standard for a revolutionary new civilization. Just as smartphones once did, AI is already changing the standard way of life for humankind. If you've ever wondered, 'What does AI have to do with me? How will it affect my work, my business, or my children's future?'—this book gives the 95% of people who feel vaguely anxious about AI a clear roadmap for preparing for the 'AI Sapiens' era. This isn't simply about how to use ChatGPT or pick up new skills. What we need to closely observe now is the massive shift in the axis of civilization—from everyday changes to the structural evolution of entire industries. From marketing and distribution to automobiles, electronics, construction, law, administration, and content... what will the future of each industry look like for the 'AI Sapiens' who will live in it? "Once we move beyond AGI (Artificial General Intelligence) to ASI (Artificial Super Intelligence), humans may be treated like goldfish by AI." — SoftBank Chairman Masayoshi Son AI is redefining labor and dramatically reshaping daily life and industry. This is already an undeniable fact, even if we're slow to feel it—the real issue is the speed of change. Experts across every field warn that this speed will be faster than we can imagine. So what should we prepare for, and how, right now? Professor Choi Jae-boong has given over 2,500 lectures on the Fourth Industrial Revolution and is a top-choice convergence expert and business model designer sought after by nearly every company and industry grappling with how to prepare for the future. His deep and broad insights, verified through countless case studies and real-world success stories, have consistently amazed audiences. This book, too, is not simply about how to use AI. It offers concrete, industry-by-industry and sector-by-sector predictions of where the AI wave is headed, along with the best insights for staying half a step ahead and claiming key positions in business. Changes in industry, investment, and education; innovations in consumption and markets; the creation of new wealth—this is now the only way for humans to live. One key trend is the rise of the 'Fandustry' (fandom + industry), made even stronger by AI. Regardless of the field, it's now impossible to accomplish anything without embracing AI and fandom. 'Phono Sapiens' have truly evolved into 'AI Sapiens,' now breathing through fandom in the meta world. The viral popularity of frozen gimbap—driven by K-dramas and mukbang YouTubers—is a textbook example of the consumption ecosystem of the meta world. Likewise, the success of Won Soju, designed and marketed exclusively for the digital generation from planning to sales, is the result of cleverly grasping the structure of the fandustry. Ultimately, 'subscribe and like' has become the core driving force of new business models, extending all the way to Web3. This book explains the detailed process of designing such business models using a hypothetical new instant ramen product development project as an example. It also offers a sweeping look at how top companies across various industries are utilizing AI, and to what extent. Samsung Electronics' innovations centered entirely on consumer experience; HD Hyundai and Hyundai Motor's challenge of transforming from traditional heavy industry and manufacturing companies into software companies; SK Construction, which redefined the construction industry; Elite Open School, which solved the challenges of high school education using AI... If you want to know in advance how this whirlwind of change will affect your work and daily life, or if you're wondering what kind of education to give your children so they can thrive in the AI era, you'll find the answers in this book. It also explores which industries will rise and fall within the next five years, and where to inv